Promotional Products - Success Stories

Sales reps for a new product line were having a difficult time getting past the receptionists at major retailing chains' buying offices. Then those reps were given ad specialty products, with instructions to hand them out to every receptionist and or buyer they saw.

Payoff: twice as many appointments!

A local pharmacist with a small store would advertise loss-leading specials, and do a great business. But the next week a competitor would do the same, and their business would suffer. They began handing out ad specialties as a way of thanking her customers.

Payoff: A solid, profitable business based on customer loyalty.

A major soft drink company planned to launch a new product, by use of a publicity campaign, in a country outside the US. In order to create instant brand-awareness, the marketing team included saturation coverage of the area with an oversized imprinted bottle cap that actually functioned as a bottle opener.

Payoff: A successful kickoff to a million dollar sales campaign.

A full-service photo lab and gallery implemented a name recognition campaign in order to introduce their company in the professional community. They mailed calendars to a targeted list of photographers, lighting firms, ad agencies, trade publications and even local photography clubs.

Payoff: Heightened recognition an influx of new business.